01 ABOUT

Who we are

NWG Urban is a Seattle-based project sales and marketing affiliate of Compass. We are committed to offering extraordinary service, a highly collaborative approach, and cutting-edge real estate technology. Our vision is to work with top-notch development partners on high-quality, moderately-scaled urban communities where we can offer unmatched project and client focus by assembling a bespoke sales and marketing team for a handful of non-competitive projects each year.

What we do

Project Advisory

We prefer to be involved as early as possible in any project in order to provide candid feedback and recommendations on all aspects of the project critical to its ultimate sales success; these aspects include site layout, floor plans, finish specifications, amenities, as well as pricing and phasing. We are also capable of supporting you in the development of the extended project team to include experienced legal, escrow and lending partners.

Sales & Sales Analytics

Our leadership team includes some of the top condo sales professionals in the region. Each of our projects will be led by a principal with more than 10 years of condo sales experience, and every member of the sales team will have completed a site sales certification program to ensure that your projects are staffed with an experienced and well-trained team. Using our cloud-based project sales system, we are able to capture client information via all marketing activities, manage inventory and pricing, and provide customized client reporting on a regular basis throughout the sales process.

Marketing

We are experienced project marketers, but flexible in terms of our involvement. Our marketing responsibilities can range from basic coordination with your own marketing team to providing a turn-key comprehensive marketing program managed completely by us. Every project regardless of size will be marketed with a combination of premium photography and video, print, online and social media, and brokerage outreach. Regardless of the scenario, we will work closely with you to ensure that the marketing and sales programs are fully aligned and mutually supportive.

Why We're Different

New Home Sales Capability with a Resale Perspective

The principals and brokers at NWG Urban are experienced not only with new home sales, but resales as well. We have the expertise, partner relationships, processes and systems needed to successfully sell out a new home community. At the same time, we have a keen understanding of the broader marketplace, including both buyer trends and broker expectations. We approach each sale in the context of the overall project but are committed to creatively working for each sale and never taking a cookie-cutter approach.

High Touch and High Tech

Thanks to our affiliation with Compass, NWG Urban is able to leverage some of the real estate industry’s leading sales and marketing technology, including proprietary tools developed by Compass working with Facebook to offer the most targeted and cost-effective digital advertising available. At the same time, we believe that technology can never replace the all-important human element. We use a variety of gifting and event marketing approaches to ensure that we are nurturing buyer and broker relationships throughout the sales process.

Success at Any Scale

Although our focus is on boutique-scale projects, we are able to offer project advisory and sales and marketing solutions for any size of project. Thanks to our relationship with Compass Developments, we have the ability to bring to bear one of the most talented and experienced project sales and marketing teams in the nation to handle large-scale projects. So, whether you have an urban infill townhome project or a few hundred unit high-rise condominium, you can engage NWG Urban knowing that we have the right people and capabilities to ensure that your project will be a success.